In her role as Junior Partner, Hannah plays a key role in assessing and implementing technology solutions to meet our client’s needs.
As a former competitive gymnast, discipline, adaptability and attention to detail are in Hannah’s blood – and critical assets for our client projects. Her work with one of the fastest-growing staffing firms in the U.S. has given her experience with a wide variety of industries, client personalities, and organizational roles. Her commitment to both “results and relationships” guides her work in the ever-changing world of technology.
Her forte? Solving complex challenges with a nod to both the big picture and the needs of individual stakeholders. From her roles in administration, technology support, and strategic operations, Hannah has had the opportunity to work closely with nearly every division within a business – from marketing and finance to payroll and human resources. This allows her to approach client projects from a bird’s eye view, keeping in mind each division’s unique needs and priorities. She believes this is the key to increasing efficiency and fast-tracking an organization’s initiatives.
Al Noshirvani is a Co-Founder and Managing Partner at ALTA Technology Group, a management consulting firm focused on the HALO (health, active lifestyle and outdoors) industry. Prior to launching ALTA, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
In 2010, Al was named by the Washington Business Journal as a member of the 40 under 40 which recognizes the Greater Washington region’s brightest young business leaders based on demonstrated business success. In 2014, under Al’s leadership, Motionsoft was recognized as the IHRSA Associate Member of the Year. Al is also the founder of the Fitness Technology Summit an annual, invitation-only event where marketing, operations, and technology executives gather for 3 days of networking, education sessions, and insightful panel discussions. He serves as an Entrepreneur in Residence with Integrity Square, a boutique Investment Bank where he focuses on Fitech and SaaS applications practice. Al is also the owner of a chain of health clubs in the greater Washington DC metropolitan area called Method Gyms and currently serves on IHRSA’s Board of Directors.
Previously, Al was a founder and Executive VP of Sales for a medical software imaging company which he successfully exited from. He holds a BA and MBA and is an avid tennis player.
As Co-Founder and Managing Partner of ALTA Technology Group, Tara provides strategic consulting and fractional CXO services to Top 100 fitness organizations.
Tara was “raised by the fitness industry,” having spent the majority of her career in the member management software and operations space, in nearly every business division within it.
From her roles in operations, product management and implementation, sales, and customer success, Tara has had the opportunity to work closely with some of the largest global brands in the industry. She brings big-picture thinking to complex projects, with an ability to foresee and plan for future needs for clients and their customers.
Following the successful exit sale of Motionsoft to Daxko in 2020, during which Tara served on the senior leadership team, she managed technical project and product management for two top-tier wellness industry organizations: Zenoti, a leading software provider in the med-spa, boutique and wellness segment; and Club Sports Group, the largest franchisee of F45 studios.
A Customer Success Champion, Tara is a frequent guest speaker on technology, customer experience, and the health club member journey. She also serves as Co-Host of The Fitness Technology Summit, an annual conference bringing together the best brands in fitness for networking, panel discussions, and education on how to leverage technology in the fitness space, and anticipate the direction of the industry.
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As Associate Partner for ALTA Technology Group, Rachel ensures the accuracy and efficiency of data for our clients, helping them find a better path to profitability and operational excellence.
Rachel has spent most of her career in the fitness industry, with experience both on the front lines in fitness clubs and behind the scenes for companies including World Gym Corporate, Motionsoft, and Method Gym. It was in her roles as Systems Consultant and Project Manager that Rachel first honed her data management expertise. She brings big-picture strategy to our clients’ data, helping to ensure their data is a true reflection of what’s taking place in their business.
One of Rachel’s key strengths lies in her ability to identify clients’ pain points, and address them through more efficient data management processes. In addition to scoping and scrubbing data, Rachel oversees the data conversion process for our clients switching over to new member management or payment processing software. Throughout her career, she has been involved in more than 100 data conversions for some of the wellness industry’s leading organizations, working with nearly every industry CRM software available.
As Administrative Coordinator, Tristyn ensures ALTA’s operations run smoothly so we can best serve our clients.
For Tristyn, it’s all in the details. Her penchant for organization, along with her background in the service industry, has made a tremendous impact for both our clients and team. In addition to managing the backend operations for ALTA, Tristyn plays a key role in event coordination and production for our clients, handling everything from negotiating vendor contracts to orchestrating the event’s aesthetic details. She keeps a keen eye on industry trends, and is always on the lookout for new tools to enhance our client events.