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Managing Partner

Tara Levitt

As Co-Founder and Managing Partner of ALTA Technology Group, Tara provides strategic consulting and fractional CXO services to Top 100 fitness organizations.

Tara was “raised by the fitness industry,” having spent the majority of her career in the member management software and operations space, in nearly every business division within it.

From her roles in operations, product management and implementation, sales, and customer success, Tara has had the opportunity to work closely with some of the largest global brands in the industry. She brings big-picture thinking to complex projects, with an ability to foresee and plan for future needs for clients and their customers.

Following the successful exit sale of Motionsoft to Daxko in 2020, during which Tara served on the senior leadership team, she managed technical project and product management for two top-tier wellness industry organizations: Zenoti, a leading software provider in the med-spa, boutique and wellness segment; and Club Sports Group, the largest franchisee of F45 studios.

A Customer Success Champion, Tara is a frequent guest speaker on technology, customer experience, and the health club member journey. She also serves as Co-Host of The Fitness Technology Summit, an annual conference bringing together the best brands in fitness for networking, panel discussions, and education on how to leverage technology in the fitness space, and anticipate the direction of the industry.