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VP of Sales

Toni LaCross

In her role as Senior Analyst, Toni empowers our clients to harness the full potential of technology to streamline operations, improve customer experiences, and increase profitability. 

Toni’s personal passion for fitness, combined with her extensive experience in sales, marketing, and operations has given her a unique perspective when it comes to our clients. Her expertise spans various sectors, and includes roles at First American Title, The Yellow Pages,, and Living Social.  

As a business owner herself, Toni understands the key role that efficient systems play in driving operations and sales, and that the right technology solutions are the backbone of any thriving business. She helps our clients identify where existing technology solutions may be hindering progress, and works to fill those gaps. Her approach is client-centric, driven by the belief that technology should serve the business’ unique requirements, not the other way around.