About AltaDX
Where Strategy Meets Execution
AltaDX serves as the trusted consulting partner for the world’s most ambitious fitness, wellness, and beauty brands. We deliver customized, break-through solutions that redefine how people move, heal, and thrive.
Your Strategic Partner for Health, Wellness & Beauty
At AltaDX, we help industry leaders in fitness, wellness, and beauty stay ahead of what’s next. We guide the strategy behind your technology, from evaluating software and negotiating contracts to managing implementations and driving adoption. We streamline tools, align teams, and turn data into decisions.
Our Mission
AltaDX empowers fitness, wellness, and beauty businesses with smarter technology, data insights, and strategic guidance. We help operators optimize their systems, align their teams, and execute with confidence—unlocking efficiency, growth, and unforgettable customer experiences.
Meet the team
As experienced leaders across health, fitness, beauty, and wellness industries, our team bridges the gap between our clients’ unique needs and the technology that drives their success.
Al Noshirvani
Chief Executive Officer
Al Noshirvani is the Co-Founder and CEO at AltaDX. Prior to launching AltaDX, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
Dharmesh Trivedi
Chief Operating Officer
Dharmesh Trivedi is a technology and business leader with nearly 25 years of experience building, scaling, and evolving data, analytics, and AI driven platforms.
Tara Levitt
Chief Experience Officer
Tara Levitt is Co-Founder & Chief Experience Officer at AltaDX, where she leads customer strategy, marketing, and enterprise partnerships for fitness, wellness, and beauty brands navigating digital transformation.
Chris Hogan
Chief Revenue Officer
Chris is a revenue and go-to-market executive with more than 25 years of experience building and scaling vertical SaaS and payments businesses.
Harshil Shah
VP of Product and Delivery
As VP of Product and Delivery at AltaDX, Harshil specializes in agentic AI, automation, enterprise SaaS, and intelligent platforms designed for real world impact.
Sherehan Ross
VP of Marketing
As VP of Marketing at AltaDX, Sherehan owns brand positioning, pipeline growth, and go-to-market strategy across the company and the OMAP® platform.
Chelsea Lorenzen
VP of Consulting Services
As VP of Consulting Services for AltaDX, Chelsea specializes in strategic innovation and operational excellence, helping clients tackle complex challenges and achieve sustainable growth through tailored technology solutions.
Ron Benamor
Director of Growth and Strategy
As Director of Growth & Strategy at AltaDX, Ron helps fitness, wellness, and beauty operators transform how their businesses run using AI. Ron works with leading operators to deploy AltaDX’s AI agents across sales, member engagement, retention, and back-office operations.
Rachel Harrison
Principal Consultant
As Principal Consultant for AltaDX Technology Group, Rachel ensures the accuracy and efficiency of data for our clients, helping them find a better path to profitability and operational excellence.
Evy Geitzenauer
Events & Experience Manager
As the Events & Experience Manager at AltaDX, Evy supports go-to-market execution across campaigns, event design, and sales enablement.
Melika Derakhshani
Executive Assistant
As Executive Assistant, Melika supports AltaDX leadership across calendar and travel management, meeting preparation, and internal and external communication
Office Locations
Washington, D.C
Ahmedabad, India
Seattle, Washington
V.O.I.C.E
Matters
Our principles guide how we build and deliver enterprise systems.
Be Virtuous
Honest decisions.
Owned outcomes.
Outcomes Obsessed
Every effort.
A measurable shift.
Innovation
Intelligence with intent.
Commitment & Accountability
Results over roadmaps.
Empathy & Empowerment
Empowered people.
Enduring systems.
Start solving with AltaDX
Ready to take that next step? Let’s align on your challenges and build a plan to achieve measurable results.