Insights

View the latest news and updates from the forefront of the fitness, wellness, and beauty industries

  • Portrait of Al Noshirvani over the words Club Business International
    Webinar

    CBI November 2024 – The Innovator:

    Leading With Innovation:  Al Noshirvani has been a driver of new technologies in the global fitness industry for the past 20 years, as co-founder of Motionsoft, now as managing partner of ALTA Technology and owner of Method Gym. A sought-after thought leader, Noshirvani juggles multiple business interests in the industry, while serving on the HFA board as finance committee chairman.

  • The Future of Fitness Podcast Photo.
    Article

    Al Noshirvani – Key Fitness Technology Trends -2024

    In this episode of ‘The Future of Fitness,’ Eric Malzone welcomes Al Noshirvani to discuss the rapid advancements in the fitness technology space. They delve into the origins and evolution of the Fitness Technology Summit, the transformative potential of GLP-1s and AI in the industry, and the impact of in-club technology and wearables. Al shares insights from his extensive experience, including his tenure at MotionSoft and his current role at ALTA Technology Group. The conversation also covers industry trends, the convergence of healthcare and fitness, and the future role of AI in personal training. Tune in to gain a comprehensive understanding of the fitness tech landscape and its promising future.

  • Title slide with the words "Halo Talks featuring Al Noshirvani"
    Podcast

    HALO Talks

    In the 500th episode of HALO Talks, host Pete Moore, Managing Partner of Integrity Square hands the mic to industry veteran Al Noshirvani, Managing Partner of ALTA Technology Group, and dives into a wealth of topics currently affecting the HALO (Health, Active Lifestyle, Outdoor) sector. Listen for insightful stories about overcoming business challenges, from employee and landlord issues to the complexities of deal funding, and aligning management teams.

  • Title slide containing the words "All things fitness and wellness"
    Podcast

    All Things Fitness and Wellness

    ALTA managing partner Tara Levitt unveils the transformative power of innovation in the fitness sector, sharing her career leap from a serendipitous entry into the industry to standing tall as a tech titan. She covers a spectrum from the critical role of networking to the evolution of the health club member experience, all culled from the latest Fitness Technology Summit insights. For anyone looking to scale the heights of their career path or stay on the pulse of fitness tech trends, this episode is your personal training session for success.

  • Title slide of a Youtube video with the words "Fitness Tech Talk" sitting beside an image of Al Noshirvani
    Podcast

    All Things Fitness and Wellness

    ALTA co-founder Al Noshirvani offers practical insights from his entrepreneurial journey.

  • Title slide with the words "Crack the Code Drive sales and revenue"
    Webinar

    ABC Ignite – Crack the Code – Drive Sales & Revenue

  • Title slide with the words "Crack the Code Part 2 Operational Efficiency"
    Webinar

    ABC Ignite – Crack the Code – Part 2 – Operational Efficiency

  • The words "Top Drivers Member Experience" overlay a fitness instructor and student doing yoga
    Webinar

    Top Drivers Member Experience

  • Young man workouts on treadmill in modern gym with large windows and natural light.
    Article

    The potential Impact of National Public Data’s security breach may impact gyms.

    The potential Impact of National Public Data’s security breach may impact gyms. This week the Federal Trade Commission announced its final “Click-to-Cancel” rule. The goal…

  • Detail shot of a MasterCard credit card, showing the chip and logo.
    Article

    The API Conundrum: To Pay or Not to Pay?

    The API Conundrum: To Pay or Not to Pay? The recent data breach of National Public Data, exposed sensitive information (including SSN’s, passwords and credit…

  • Close-up of a hand holding a delicious slice of pepperoni pizza.
    Article

    LET’S MAKE SOME PIZZA!

    LET’S MAKE SOME PIZZA! Most gyms follow a one-size-fits-all pricing model—offering two or three membership tiers that bundle together various services. Want to bring a…

  • Adorable close-up of a brown dog's face with a curious expression and focus on its eyes and nose.
    Article

    The Sale That Wags the Dog….

    The Sale That Wags the Dog…. There’s a saying in business when something small ends up controlling the whole operation: the tail wagging the dog….

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