Meet the Team
We help enterprise health + fitness organizations harness the power of technology to go farther, faster.
Established by fitness and technology industry veterans, our boutique management consulting firm bridges the gap between the unique needs of our clients and the capabilities of the technology they are working with.
We believe that technology is the key to solving complex business challenges, driving innovation, and achieving sustainable growth.
Al Noshirvani
Managing Partner
Al Noshirvani is a Co-Founder and Managing Partner at ALTA Technology Group, a management consulting firm focused on the HALO (health, active lifestyle and outdoors) industry. Prior to launching ALTA, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
Tara Levitt
Managing Partner
As Co-Founder and Managing Partner of ALTA Technology Group, Tara provides strategic consulting and fractional CXO services to Top 100 fitness organizations. Tara was “raised by the fitness industry,” having spent the majority of her career in the member management software and operations space, in nearly every business division within it.
Allison Rand
Senior Partner
Allison Rand is the Senior Partner at ALTA Technology Group, where she leads marketing strategy for ALTA and The Fitness Technology Summit, while expanding the company’s services through Fractional CMO work and Marketing as a Service.
Rachel Harrison
Associate Partner
As Associate Partner for ALTA Technology Group, Rachel ensures the accuracy and efficiency of data for our clients, helping them find a better path to profitability and operational excellence.
Chelsea Lorenzen
Senior Partner
As an Associate Partner for ALTA Technology Group, Chelsea specializes in strategic innovation and operational excellence, helping clients tackle complex challenges and achieve sustainable growth through tailored technology solutions.
Alexis Ekstrom
Senior Partner
Alexis brings a unique blend of experience to ALTA Technology Group as an Associate Partner, combining a deep understanding of navigating complex business deals with success driving results through strategic, long-term partnerships.
Tristyn Wampler
Event Coordinator
As Event Coordinator, Tristyn ensures ALTA’s operations run smoothly so we can best serve our clients. For Tristyn, it’s all in the details. Her penchant for organization, along with her background in the service industry, has made a tremendous impact for both our clients and team.
Hannah Marker
Associate Partner
In her role as Senior Consultant, Hannah plays a key role in assessing and implementing technology solutions to meet our client’s needs.
Start solving with ALTA
Ready to take the next step? Let’s uncover your biggest challenges, align on your long-term vision, and craft a roadmap that delivers measurable, lasting results.