Meet the Team
We help enterprise health + fitness organizations harness the power of technology to go farther, faster.
Established by fitness and technology industry veterans, our boutique management consulting firm bridges the gap between the unique needs of our clients and the capabilities of the technology they are working with.
We believe that technology is the key to solving complex business challenges, driving innovation, and achieving sustainable growth.
Al Noshirvani
Executive Chairman
Al Noshirvani is a Co-Founder and Managing Partner at ALTA Technology Group, a management consulting firm focused on the HALO (health, active lifestyle and outdoors) industry. Prior to launching ALTA, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
Tara Levitt
Chief Customer Officer
Tara Levitt is Co-Founder & Chief Customer Officer at AltaDX, where she leads customer strategy, marketing, and enterprise partnerships for fitness, wellness, and beauty brands navigating digital transformation. Raised in the fitness industry, Tara has spent the majority of her career in member management software and operations, working across nearly every business function — including operations, product management, implementation, sales, and customer success.
Rachel Harrison
Principal Consultant
As Associate Partner for ALTA Technology Group, Rachel ensures the accuracy and efficiency of data for our clients, helping them find a better path to profitability and operational excellence.
Chelsea Lorenzen
Senior Principal Consultant
As Senior Partner for ALTA Technology Group, Chelsea specializes in strategic innovation and operational excellence, helping clients tackle complex challenges and achieve sustainable growth through tailored technology solutions.
Alexis Ekstrom
Senior Principal Consultant
Alexis brings a unique blend of experience to ALTA Technology Group as Senior Partner, combining a deep understanding of navigating complex business deals with success driving results through strategic, long-term partnerships.
Tristyn Wampler
Event Coordinator
As Event Coordinator, Tristyn ensures ALTA’s operations run smoothly so we can best serve our clients. For Tristyn, it’s all in the details. Her penchant for organization, along with her background in the service industry, has made a tremendous impact for both our clients and team.
Allison Rand
Senior Advisor
Allison Rand is a Senior Advisor at ALTA Technology Group, where she leads marketing strategy for ALTA and The Fitness Technology Summit, while expanding the company’s services through Fractional CMO work and Marketing as a Service.
Hannah Marker
Project Manager
In her role as Associate Partner, Hannah plays a key role in assessing and implementing technology solutions to meet our client’s needs.
Evy Geitzenauer
Sales & Marketing Coordinator
As the Sales + Marketing Coordinator at ALTA, Evy supports go-to-market execution across campaigns, event design, and sales enablement.
Katy Colvin
Executive Administrator
Katy Colvin is the Executive Administrator at ALTA Technology Group, overseeing a wide range of administrative and operational projects that keep the organization running smoothly.
Start solving with ALTA
Ready to take the next step? Let’s uncover your biggest challenges, align on your long-term vision, and craft a roadmap that delivers measurable, lasting results.