Planet Fitness Streamlines Operations with a Unified Software and Payments Solution
Planet Fitness at a Glance
Founded
1992, with a mission to provide a welcoming, non-intimidating fitness environment that is affordable and accessible to all.
Club Footprint
2,400+ locations across the U.S. and globally.
Expansion Challenge
Modernizing legacy systems to better support a growing network of 1,500+ franchise clubs.
Key goal
Unify software and payments to streamline operations, enhance member experience, and scale efficiently.
Planet Fitness Streamlines Operations with a Unified Software and Payments Solution
Opportunity with Legacy Systems and Processes
For a fitness brand of Planet Fitness’s scale, choosing the right member management software is a pivotal decision. With corporate clubs and more than 1,500 franchise locations worldwide, the company needed a solution that could unify operations, streamline payments, and deliver a consistent experience to millions of members. Existing systems were starting to become outdated and fragmented, resulting in inefficiencies, data discrepancies, and excessive costs.
The challenge was clear: find a software and payments vendor that met complex strategic requirements, aligned with budget and scalability goals, and could serve a vast franchise network without disrupting the member experience. Planet Fitness partnered with ALTA to leverage deep industry knowledge combined with best-in-class consulting.
ALTA has been a strategic partner for Planet Fitness as we have navigated the many choices that an organization of our size must consider when making technology decisions. Their guidance throughout our decision-making process was invaluable, demonstrating a deep understanding of our unique requirements. Their insights helped to streamline our evaluation process, making them an indispensable asset to any organization seeking top-tier consultation in the health and fitness industry.
Scott Fogg, SVP, Franchise Services
ALTA Leads a Rigorous Vendor Selection Process
ALTA’s Solution:
ALTA first developed a comprehensive Request for Information (RFI) to narrow the vendor field. From there, a full Request for Proposal (RFP) was issued, requiring vendors to demonstrate how their platforms addressed Planet Fitness’s requirements and growth plans. Responses were scored objectively to ensure an unbiased selection, followed by onsite sessions with Planet Fitness executives and managers. Vendors were evaluated not only on technical capabilities but also on their approach to customization, data migration, staff training, and implementation quality assurance.
ALTA’s Solution:
ALTA first developed a comprehensive Request for Information (RFI) to narrow the vendor field. From there, a full Request for Proposal (RFP) was issued, requiring vendors to demonstrate how their platforms addressed Planet Fitness’s requirements and growth plans. Responses were scored objectively to ensure an unbiased selection, followed by onsite sessions with Planet Fitness executives and managers. Vendors were evaluated not only on technical capabilities but also on their approach to customization, data migration, staff training, and implementation quality assurance.
ALTA’s Solution:
Once a preferred vendor was identified, ALTA and Planet Fitness confirmed software fees, contract terms, and payment processing costs. This ensured Planet Fitness achieved both the right functionality and the best possible value at scale.
Tangible Results That Drove Growth
ALTA’s partnership with Planet Fitness thrived on clear and open communication, strategic collaboration, and expertise. Planet Fitness implemented a new software and payments solution that delivered measurable gains across the organization, such as streamlined operations, improved member experience, scalability, data integrity, and cost savings. Planet Fitness could then refocus its efforts on the core values that support its mission of enhancing people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment where everyone feels they belong.
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