We turned to ALTA for help with our annual Convention, a multi-day international training and networking experience for 300+ team members. This event is a pillar of the Onelife Fitness culture, and given its complexity and scope, we needed a partner who understood the nuance of the event, our organization, and the fitness industry. The ALTA team's vision, attention to detail, and responsiveness quickly solidified them as invaluable partners during the planning process, while their adaptability, decisiveness, and empathetic customer service were instrumental onsite. We look forward to continuing to work with ALTA and feel confident that, with their partnership, we are equipped to scale our future events.

Onelife Fitness

Ori Gorfine, CEO

Migrating to a new software platform is never easy, but with ALTA, it was smooth. Their team acted as a true extension of ours — managing timelines, aligning stakeholders, and communicating clearly every step of the way. They bridged the gap between our team and vendors, ensuring nothing fell through the cracks. Thanks to ALTA’s leadership, we delivered a complex migration on time and with confidence.

Woodhouse Spas

Ariel Clay, Chief Operating Officer

From the start, ALTA has demonstrated a deep understanding of our needs and the industry. They expertly navigated our software renewal and negotiation process, delivering significant cost savings and additional benefits. Their professionalism, strategic approach, and commitment to our success make ALTA an invaluable asset for anyone seeking a successful software/payments contract negotiation. Al Noshirvani and his team are terrific to work with and provided excellent value to our outcome.

Fitness Formula Clubs

Gale Landers, Founder and CEO

Working with the Alta team really put our minds at ease as we navigated the integration of a 16 club acquisition. It allowed our operations team to focus on what was most important, the member experience, while Alta helped lead the billing and member management conversion. In addition to the acquisition support, Alta was exceptional in guiding us through contract negotiations that ultimately led to substantial operating cost savings.

Chuze Fitness

Cory Brightwell, CEO

ALTA has been a strategic partner for Planet Fitness as we have navigated the many choices that an organization of our size must consider when making technology decisions. Their guidance throughout our decision-making process was invaluable, demonstrating a deep understanding of our unique requirements. Their insights helped to streamline our evaluation process, making them an indispensable asset to any organization seeking top-tier consultation in the health and fitness industry.

Planet Fitness

Scott Fogg, SVP - Franchise Services

Selecting a software is a difficult and stressful process that will impact an organization for many years. Thanks to ALTA for understanding our needs, creating an RFP, evaluating the proposals and reviewing the contract. They have the perfect expertise to bridge the fitness and technology worlds.

Cincinnati Sports Club

Thomas Fiorini, President & CEO