Alta Technology Group

We help enterprise health + fitness organizations harness the power of technology to go farther, faster.


Solve complex business challenges, drive innovation, and achieve sustainable growth through our technology solutions.

Management Consulting

Operator business consulting, project management, payment solutions, and workflow analysis

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Software Product Consulting

New products, story review, product roadmaps, requirements gathering, and product/development teams structuring

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Fractional CIO/CTO Services

Executive-level strategic oversight and execution of technology solutions

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Event Production and Coordination

Your conference or user summit is a unique opportunity for your company to connect, inspire, and engage your audience. Let us create unforgettable experiences for your event attendees! Working with the most experienced vendors and suppliers, we ensure maximum value – within your budget and on your schedule.

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We believe that the right combination of technology and operational excellence is the path to achieving all of these.


Enterprise Fitness + Technology Industry Experts

We have a deep knowledge of and experience in both the fitness industry and enterprise fitness technology.


Boutique Firm

We have the ability to flex with our clients, creating solutions specific to their goals, current challenges and budget.


Product Agnostic

You are our client. We want to get you successfully transitioned to technology solutions that serve your business best.

Established by fitness and technology industry veterans, our boutique firm bridges the gap between the unique needs of our clients and the capabilities of the technology they are working with.

From the start, ALTA has demonstrated a deep understanding of our needs and the industry. They expertly navigated our software renewal and negotiation process, delivering significant cost savings and additional benefits. Their professionalism, strategic approach, and commitment to our success make ALTA an invaluable asset for anyone seeking a successful software/payments contract negotiation. Al Noshirvani and his team are terrific to work with and provided excellent value to our outcome.

Fitness Formula Clubs

Gale Landers, Founder and CEO

Selecting a software is a difficult and stressful process that will impact an organization for many years. Thanks to ALTA for understanding our needs, creating an RFP, evaluating the proposals and reviewing the contract. They have the perfect expertise to bridge the fitness and technology worlds.

Cincinnati Sports Club

Thomas Fiorini, President & CEO

ALTA has been a strategic partner for Planet Fitness as we have navigated the many choices that an organization of our size must consider when making technology decisions. Their guidance throughout our decision-making process was invaluable, demonstrating a deep understanding of our unique requirements. Their insights helped to streamline our evaluation process, making them an indispensable asset to any organization seeking top-tier consultation in the health and fitness industry.

Planet Fitness

Scott Fogg, SVP - Franchise Services