The Goodbye Starts at Hello
Too often, onboarding is treated as a checklist—forms, waivers, a quick tour, and a “good luck.” But if that’s the first impression, it might also be the last.
Real retention starts before the contract is signed. It starts with understanding who the person is, not just what plan they’re buying.
A 22-year-old recent grad looking to replace their college soccer routine doesn’t need the same onboarding as a 50-year-old executive recovering from a shoulder injury.
A new mom who finally carved out time for herself needs a different experience than the high performer training for their next Ironman.
This is where technology can—and should—step in.
CRMs like HubSpot or Keepme.ai can segment and score leads based on goals and behaviors, enabling staff to tailor outreach and onboarding.
Tools like MXMETRICS or Listen360 can capture intent and feedback from the very first interaction—not just after someone leaves.
Each member walks in with their own story. If we treat onboarding as an opportunity to listen first—through automation, survey tools, and CRM insights—we build trust before the first workout even begins. Contact us ALTA Technology Group to begin mapping your member journey and help with selecting and implementing the tools you need to succeed!
