FIBO 2025 in Cologne: The World’s Largest Fitness and Wellness Trade Show
Just back from FIBO 2025 in Cologne — the world’s largest fitness and wellness trade show — and it’s clear: our industry is accelerating into the future.
Here are a few of the themes that stood out to me this year:
Equipment
From smart cardio machines to inclusive strength training, brands like Life Fitness are creating immersive, personalized workout experiences that adapt to users in real-time.
AI & Digitalization
Tools like EGYM‘s GENIUS are making hyper-personalized fitness coaching scalable. From smart gyms to digital diagnostics, AI is changing how we train, recover, and stay engaged.
Recovery & Longevity
FIBO dedicated an entire hall to wellness this year. Recovery is no longer a “nice to have” — it’s central to how we think about performance and sustainable health.
Consumer Products
The boom in health tech is real. From wearable biometrics to AI-powered wellness devices, consumers are embracing smarter ways to manage their health and fitness journeys.
Training & Community
Hybrid is here to stay. From live HYROX events to boutique studio platforms, we’re seeing more ways to bring people together — both online and in person — around shared goals and real results.
If FIBO is any indication, the future of fitness is more connected, more personalized, and more holistic than ever before. We look forward to continuing the conversation The Fitness Technology Summit June 24/25 in London and Oct 13-15 in Chicago!
