Stop fighting your reports. Own your data.

By Al Noshirvani, Managing Partner

Most gyms complain about the reports they get from their member management systems.

“The numbers don’t add up.”
 “This report isn’t what we need.”
 “Can you export this… but slightly different?”

We’ve all been there. But at some point, it’s time to stop complaining and take control. Your member management system is great at running operations.
It’s less great at answering questions like:

“Why did revenue dip last month?”
“Which campaigns actually worked?”
“Why does this report say 1,243 members but the other one says 1,198?”
(And no, refreshing the dashboard doesn’t fix it.)

Expecting your core system to magically become a full analytics platform is like expecting millennials to start using ellipticals. 

The fix isn’t another spreadsheet export or a “custom” report that only works on Tuesdays. It’s building your own data warehouse or custom reporting layer.

When you do:

You define the KPIs (once, properly)
You blend data across systems
The numbers stop arguing with each other
And meetings get shorter (highly underrated benefit)

The best operators don’t ask, “Can the system do this?” They ask,
 “What do we want to know?” — then build for it.

Stop fighting your reports.
Own your data.