About ALTA
Where Strategy Meets Execution
ALTA serves as the trusted consulting partner for the world’s most ambitious fitness, wellness, and beauty brands. We deliver customized, break-through solutions that redefine how people move, heal, and thrive.
Your Strategic Partner for Health, Wellness & Beauty
At ALTA Technology Group, we help industry leaders in fitness, wellness, and beauty stay ahead of what’s next. We guide the strategy behind your technology, from evaluating software and negotiating contracts to managing implementations and driving adoption. We streamline tools, align teams, and turn data into decisions.
Our Mission
ALTA Technology Group empowers fitness, wellness, and beauty businesses with smarter technology, data insights, and strategic guidance. We help operators optimize their systems, align their teams, and execute with confidence—unlocking efficiency, growth, and unforgettable customer experiences.
Meet the team
As established health industry veterans, our management consulting team bridges the gap between the unique needs of our clients and the capabilities of the technology they are working with.
Al Noshirvani
Managing Partner
Al Noshirvani is a Co-Founder and Managing Partner at ALTA Technology Group, a management consulting firm focused on the HALO (health, active lifestyle and outdoors) industry. Prior to launching ALTA, Al was the Co-Founder, CEO, and Chairman of Motionsoft Inc from which he successfully exited.
Tara Levitt
Managing Partner
As Co-Founder and Managing Partner of ALTA Technology Group, Tara provides strategic consulting and fractional CXO services to Top 100 fitness organizations. Tara was “raised by the fitness industry,” having spent the majority of her career in the member management software and operations space, in nearly every business division within it.
Allison Rand
Senior Partner
Allison Rand is the Senior Partner at ALTA Technology Group, where she leads marketing strategy for ALTA and The Fitness Technology Summit, while expanding the company’s services through Fractional CMO work and Marketing as a Service.
Rachel Harrison
Associate Partner
As Associate Partner for ALTA Technology Group, Rachel ensures the accuracy and efficiency of data for our clients, helping them find a better path to profitability and operational excellence.
Chelsea Lorenzen
Senior Partner
As an Associate Partner for ALTA Technology Group, Chelsea specializes in strategic innovation and operational excellence, helping clients tackle complex challenges and achieve sustainable growth through tailored technology solutions.
Alexis Ekstrom
Senior Partner
Alexis brings a unique blend of experience to ALTA Technology Group as an Associate Partner, combining a deep understanding of navigating complex business deals with success driving results through strategic, long-term partnerships.
Tristyn Wampler
Event Coordinator
As Event Coordinator, Tristyn ensures ALTA’s operations run smoothly so we can best serve our clients. For Tristyn, it’s all in the details. Her penchant for organization, along with her background in the service industry, has made a tremendous impact for both our clients and team.
Hannah Marker
Associate Partner
In her role as Senior Consultant, Hannah plays a key role in assessing and implementing technology solutions to meet our client’s needs.
Start solving with ALTA
Ready to take that next step? Let’s align on your challenges and build a plan to achieve measurable results.