Transforming Fitness with Expertise
At ALTA, we’re committed to solving the most critical and high-priority challenges facing Fitness enterprises. Bringing extensive experience across the fitness sector, we partner to drive lasting impact.
Custom solutions that simplify operations, improve retention, and drive performance.
At ALTA, we partner with gyms, studios, and fitness brands to streamline operations and enhance member engagement through expert consulting and tailored solutions. From seamless software integrations to multi-location management and marketing optimization, we work alongside your team to reduce complexity, improve efficiency, and strengthen member connections helping your business scale and succeed.
1.2M+
members supported through ALTA-powered fitness operations
30%+
average improvement in member retention rates with optimized systems
500+
Fitness brands transformed with smarter tech and operations
From industry staples to emerging platforms, we’ve seen it all. Whatever tools you use, we’ll help you get the most out of them.
Our Fitness Expertise
Fitness enterprises face pressure to retain members, expand locations, and streamline operations. ALTA cuts through the complexity with hands-on expertise and deliverable results.
Retention & Engagement
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Retention & Engagement
Boosting member loyalty with smarter experiences
At ALTA, we help fitness brands turn disconnected systems into unified strategies that strengthen retention and engagement.- Leverage AI-driven automation and data-backed campaigns to deepen member relationships.
- Craft scalable, high-touch experiences designed to reduce churn, increase engagement, and keep your members coming back.
Multiple Locations
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Multiple Locations
Making multi-location operations simpler and more efficient
ALTA streamlines multi-location management with centralized billing, optimized scheduling, and digital transformation strategies that keep every site connected, efficient, and scalable.
- Understand your challenges and goals
- Align teams around priorities
- Identify opportunities for optimization
- Support multi-location businesses with international reach
Tech Overload
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Tech Overload
Turning fragmented tools into one streamlined solution
We cut through tech clutter with smarter software selection, vendor management, and seamless implementation for growth-ready, unified platforms.
- Understand your challenges and goals
- Align teams around priorities
- Identify opportunities for optimization
Performance Metrics
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Performance Metrics
Driving growth with clear, actionable insights
ALTA strengthens financial visibility through integrated systems that improve billing accuracy, optimize revenue streams, and empower leaders with data they can trust to make smarter, faster business decisions.
- Understand your challenges and goals
- Align teams around priorities
- Identify opportunities for optimization
We’ve had the privilege of working with Al Noshirvani at ALTA Technology Group for many years, and his impact on our organization has been transformative. Al is one of the most knowledgeable technology leaders in our industry, and we’ve benefited immensely from his expertise and guidance. More recently, Alexis Ekstrom has brought invaluable insights that helped us adapt and change key pillars of our technology stack, positioning us for long-term success. Together, their advice and strategic direction have had a massive impact on our bottom line. Whether working with them on a consulting basis or taking our senior management team to their annual technology conference—which we do every year—ALTA Technology Group consistently delivers exceptional value. We can’t recommend them highly enough!
Fitness SFDon Dickerson, Vice President
From the start, ALTA has demonstrated a deep understanding of our needs and the industry. They expertly navigated our software renewal and negotiation process, delivering significant cost savings and additional benefits. Their professionalism, strategic approach, and commitment to our success make ALTA an invaluable asset for anyone seeking a successful software/payments contract negotiation. Al Noshirvani and his team are terrific to work with and provided excellent value to our outcome.
Fitness Formula ClubsGale Landers, Founder and CEO
Working with the ALTA team really put our minds at ease as we navigated the integration of a 16 club acquisition. It allowed our operations team to focus on what was most important, the member experience, while Alta helped lead the billing and member management conversion. In addition to the acquisition support, ALTA was exceptional in guiding us through contract negotiations that ultimately led to substantial operating cost savings.
Chuze FitnessCory Brightwell, CEO
ALTA has been a strategic partner for Planet Fitness as we have navigated the many choices that an organization of our size must consider when making technology decisions. Their guidance throughout our decision-making process was invaluable, demonstrating a deep understanding of our unique requirements. Their insights helped to streamline our evaluation process, making them an indispensable asset to any organization seeking top-tier consultation in the health and fitness industry.
Planet FitnessScott Fogg, SVP – Franchise Services
Selecting a software is a difficult and stressful process that will impact an organization for many years. Thanks to ALTA for understanding our needs, creating an RFP, evaluating the proposals and reviewing the contract. They have the perfect expertise to bridge the fitness and technology worlds.
Cincinnati Sports ClubThomas Fiorini, President & CEO
The RFP process with ALTA was exceptionally well-managed, structured and coordinated. Clear requirements, transparent communication, and a fair evaluation process made it efficient and professional from start to finish. Their team brought a wealth of industry expertise and guidance which was evident throughout the process. We greatly valued the experience and look forward to future opportunities to collaborate with their team.
EquinoxAmmar Lokhandwala, Sr. Director, Enterprise Applications,
Proven Results From The Brands That Trust ALTA
Discover how leading health, fitness, and wellness brands partner with ALTA to solve complex challenges, streamline operations, and deliver measurable results.
Partnered with Planet Fitness to modernize legacy systems.
“ALTA’s insights helped to streamline our evaluation process, making them an indispensable asset to any organization seeking top-tier consultation in the health and fitness industry.”
Planet Fitness Scott FoggSVP, Franchise Services
Expert insights and perspectives
Start solving with ALTA
Ready to take the next step? Let’s uncover your biggest challenges, align on your long-term vision, and craft a roadmap that delivers measurable, lasting results.