Burpees won’t fix your balance sheet!
Everyone in fitness is talking about using AI to improve the member experience. But what about using AI to improve your business strategy?
Most club operators are focused on front-end AI tools—chatbots, personalization, automated messaging. Valuable? Absolutely. But the bigger opportunity may lie in using AI to make smarter, faster strategic decisions.
Want to build a more resilient financial forecast?
Tools like Skylark AI Inc. use generative AI to help operators model “what if” scenarios—like changes in retention, pricing, payroll, or seasonality—without a room full of analysts.
Need to synthesize feedback from hundreds of members or staff?
Use ChatGPT with custom instructions, Humata, or Wordtune Read to summarize qualitative input into insights that actually guide your decisions.
Want to better understand market trends and competitor strategy?
Tools like Crayon and AlphaSense use AI to pull key signals from industry chatter, earnings calls, and digital footprint analysis.
Looking to get alignment on strategic priorities?
Platforms like Notion or ClickUp can help you generate OKRs, summarize meeting insights, and build roadmaps collaboratively—without the usual hours of formatting and deck-building.
This isn’t about replacing your brain. It’s about augmenting your strategic horsepower.
Those who win in the next 3-5 years won’t just use AI to personalize workouts and sell memberships—they’ll use it to out-think, out-plan, and out-pace the competition. Join us The Fitness Technology Summit to continue the discussion!
