Insights

View the latest news and updates from the forefront of the fitness, wellness, and beauty industries

  • Title slide with the words "Crack the Code Part 2 Operational Efficiency"
    Webinar

    ABC Ignite – Crack the Code – Part 2 – Operational Efficiency

  • The words "Top Drivers Member Experience" overlay a fitness instructor and student doing yoga
    Webinar

    Top Drivers Member Experience

  • Young man workouts on treadmill in modern gym with large windows and natural light.
    Article

    The potential Impact of National Public Data’s security breach may impact gyms.

    The potential Impact of National Public Data’s security breach may impact gyms. This week the Federal Trade Commission announced its final “Click-to-Cancel” rule. The goal…
  • Detail shot of a MasterCard credit card, showing the chip and logo.
    Article

    The API Conundrum: To Pay or Not to Pay?

    The API Conundrum: To Pay or Not to Pay? The recent data breach of National Public Data, exposed sensitive information (including SSN’s, passwords and credit…
  • Close-up of a hand holding a delicious slice of pepperoni pizza.
    Article

    LET’S MAKE SOME PIZZA!

    LET’S MAKE SOME PIZZA! Most gyms follow a one-size-fits-all pricing model—offering two or three membership tiers that bundle together various services. Want to bring a…
  • Adorable close-up of a brown dog's face with a curious expression and focus on its eyes and nose.
    Article

    The Sale That Wags the Dog….

    The Sale That Wags the Dog…. There’s a saying in business when something small ends up controlling the whole operation: the tail wagging the dog….
  • Two people engage in a powerful indoor battle rope workout, showcasing strength and energy.
    Article

    HIT ME!

    HIT ME! It has been a week since the Health & Fitness Association tradeshow and convention. Kudos to the team at HFA for producing one…
  • Black kettlebells lined up in a gym, ready for fitness training.
    Article

    FIBO 2025 in Cologne: The World’s Largest Fitness and Wellness Trade Show

    FIBO 2025 in Cologne: The World’s Largest Fitness and Wellness Trade Show Just back from FIBO 2025 in Cologne — the world’s largest fitness and…
  • Smiling woman preparing fresh fruit in a sunlit kitchen, embodying a healthy lifestyle.
    Article

    Big Chains Sell Access. You Sell Impact.

    Big Chains Sell Access. You Sell Impact. I recently spoke to a regional gym operator who was quite concerned about a national franchise that was…
  • A modern cashless payment system using a tablet and card for seamless transactions.
    Podcast

    Billing Performance vs. Revenue Cycle Management

    Billing Performance vs. Revenue Cycle Management: Know the Difference, Track Them Both If you own or operate a gym, one of the most important, and…
  • Exploded view of smartphone components showcasing intricate technological design.
    Article

    Let’s Talk About Collections and A.I.

    Let’s Talk About Collections and A.I. The fitness industry has long leaned on people—front desk staff, call centers, and third-party agencies—to recover failed payments. It’s…
  • A close-up shot of a hand offering a blue debit card for payment.
    Article

    Are You Paying Unnecessary Fees on Your Credit Card Processing Statement?

    Are You Paying Unnecessary Fees on Your Credit Card Processing Statement? If you’re not regularly reviewing your merchant statements, you could be missing some avoidable…

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