Insights
View the latest news and updates from the forefront of the fitness, wellness, and beauty industries
-
ArticleHIT ME!
HIT ME! It has been a week since the Health & Fitness Association tradeshow and convention. Kudos to the team at HFA for producing one…
-
ArticleFIBO 2025 in Cologne: The World’s Largest Fitness and Wellness Trade Show
FIBO 2025 in Cologne: The World’s Largest Fitness and Wellness Trade Show Just back from FIBO 2025 in Cologne — the world’s largest fitness and…
-
ArticleBig Chains Sell Access. You Sell Impact.
Big Chains Sell Access. You Sell Impact. I recently spoke to a regional gym operator who was quite concerned about a national franchise that was…
-
PodcastBilling Performance vs. Revenue Cycle Management
Billing Performance vs. Revenue Cycle Management: Know the Difference, Track Them Both If you own or operate a gym, one of the most important, and…
-
ArticleLet’s Talk About Collections and A.I.
Let’s Talk About Collections and A.I. The fitness industry has long leaned on people—front desk staff, call centers, and third-party agencies—to recover failed payments. It’s…
-
ArticleAre You Paying Unnecessary Fees on Your Credit Card Processing Statement?
Are You Paying Unnecessary Fees on Your Credit Card Processing Statement? If you’re not regularly reviewing your merchant statements, you could be missing some avoidable…
-
ArticleDXFactor
DXFactor As someone who’s spent over two decades helping fitness brands grow, I’ve seen how cancellations — when left unmanaged — can quietly eat into…
-
ArticleBurpees won’t fix your balance sheet!
Burpees won’t fix your balance sheet! Everyone in fitness is talking about using AI to improve the member experience. But what about using AI to…
-
ArticleJust because the FTC paused “Click to Cancel” doesn’t mean you should
Just because the FTC paused “Click to Cancel” doesn’t mean you should Yes, the regulation may no longer be mandatory—but that doesn’t mean offering an…
-
ArticleThe Goodbye Starts at Hello
The Goodbye Starts at Hello Too often, onboarding is treated as a checklist—forms, waivers, a quick tour, and a “good luck.” But if that’s the…
-
ArticleWhere Loneliness Ends and Community Begins
Where loneliness ends and community begins—that’s the true power of HALO The World Health Organization has declared loneliness a global public health threat—on par with…
-
ArticleStop Picking Software Based on Demos That Dazzle Instead of Deliver
Stop Picking Software Based on Demos That Dazzle Instead of Deliver I’d love people to share their thoughts and stories here so read on and…
Start solving with ALTA
Ready to take the next step? Let’s uncover your biggest challenges, align on your long-term vision, and craft a roadmap that delivers measurable, lasting results.