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Allison Rand
Allison Rand is the Senior Partner at ALTA Technology Group, where she leads marketing strategy for ALTA and The Fitness Technology Summit, while expanding the company’s services through Fractional CMO work and Marketing as a Service. She works with brands across the health, wellness, and fitness industries to develop impactful marketing strategies, build high-performing teams, and drive measurable business growth. Allison brings over two decades of experience across content, digital media, and marketing. She previously served as VP of Marketing at YouFit Gyms, Prior to that, she oversaw Marketing for the Fitness Division at EverCommerce, supporting the growth of ASF, Club OS, ClubWise, and My PT Hub. Allison also served as VP of Marketing at VIDA Fitness, overseeing marketing, PR, and community engagement for VIDA Fitness, Aura Spa, SweatBox, Bang Salon and the Penthouse Pool Club. Earlier in her career, Allison held senior content and digital roles, including Vice President of Digital Media at Discovery Communications, and Diet & Fitness Producer at iVillage.com, the first major website for women.